The Selling Translations® One Day Translation Industry Workshop enables you to master five critical areas to achieve sales success within the translation industry. You will learn how to:
- Implement the Selling Translations® sales process
- Create compelling sales communication
- Negotiate with translation buyers
- Implement effective account management
- Adopt translation industry selling best practises
Contact me for more information and to discuss how this workshop can help succeed.
After this workshop you will be able to:
- Maximise your sales impact
- Use lead generation methods are best for you, your company, and your client
- Define ‘Buyer personas’ and ‘company profiles’
- Create a compelling marketing message, using our twin methodologies:
- ‘Decide | Describe | Deliver’
- You, We, I
- Creating effective and compelling international profiles on social media such as LinkedIn
- Break into new international accounts
- Effectively manage your existing client accounts
Throughout the day you will develop your own ‘Selling Translations® Sales and Marketing Action Plan’ based on instructor led tuition, individual and group exercises, all using real world international business examples and scenarios.
Delivery is a mixture of presentation slides, printed workbook, templates, and exercises.
Who is this course for?
This workshop is designed for translation companies, freelancers, or translation technology providers who want to sell more. Examples and case studies will be used from a wide range of scenarios translation industry.
Selling Translations® courses, workshops, and consulting are built from the ground up for the translation industry. Whether our delegates are project managers, senior managers or sales people – we help them to enhance their sales skills, fulfil their potential and exceed their targets.
Selling Translations® is the World’s leading Sales Training programme for the professional Translation Industry. Over 6,000 translation industry professionals from over 120 countries have completed our courses either in-person or on-line.
We’ve helped thousands of companies large and small implement the effective sales techniques and strategy with:
- Sales strategy consulting
- Sales training for international markets
- Language and culture consulting
- International web presence and SEO training and consulting
What previous participants have said about our courses
About the trainer
The trainer Doug Lawrence has helped organisations grow internationally by a success grounded in over two decades of direct international selling experience of language services and related technologies, and his interest in languages, cultures, and travel. His background includes international selling and management, training, consulting, speaking globally, and post-graduate lecturing. For more information please see About Me.
When and where
This workshop is usually delivered over one day.
If you are organizing an event this course can be ran as an open workshop in conjunction with your event. We can also help with:
- promotion of the workshop (and your event)
- participant registration
- administration / payment collection
Please contact us for more details.
Languages this course can be delivered in
This course is delivered in English, but a glossary of terms can be made available in advance. Some course materials may also available in Russian.
The Selling Translations One Day Translation Industry Workshop: Book this course
Please contact us to book this course.