I enable global growth
Wisconsin Lecture Tour October 2017:
October 1o Fluno Center Madison
Madison International Trade Association
“The Five Steps to International Sales Success” seminar and hands-on workshop.
October 11 Sheraton Madison
The Geo Global Communications Conference 2017
“How to Work with International Clients” and “Improving Your Global Online Presence”
October 12 University Club of Milwaukee
Business Marketing Association Milwaukee Oct 17 Keynote Dinner
“Creating a Multilingual Online Presence”
In this BMA Milwaukee Dinner Oct 2017 keynote program, I will explain how you can:
1) Create a world-class international online presence
2) Use the “Decide | Describe | Deliver” methodology to create a compelling message for new international customers
3) Deliver key messages across languages to grow sales
4) Generate more leads with international Search Engine Optimization and Social Media
I am delighted to be speaking about two key elements of international sales success at the Geo Global Communications Conference 2017 in Madison on Wednesday October 11 2017. I will give 2 presentations:
How to work with International Clients
Improving Your International Online Presence
This MITA workshop includes workbooks, exercises and tools to develop and implement your international sales strategy.
You will learn how to:
• Apply the “Decide | Describe | Deliver” methodology to your international messaging
• Plan and prioritize your international search engine optimization implementation
• Win new business internationally
• Use international account management techniques to maximize revenues from existing clients
• Give your international social media profile more impact
• Avoid the most common mistakes made on US exporters’ websites
• Take low-investment actions to generate international sales wins
In this seminar you’ll learn how to:
1. Take your exporting to the next level, whether you are new to exporting, or want to improve face-to-face international selling
2. Use messaging to differentiate your company and its offerings on the global marketplace
3. Apply international search engine optimization techniques including keywords, snippet management, geo-targeting, domain strategies, competitor research and translation
4. use low-investment actions to generate international sales wins.
A one page take-away explaining the top 10 easy to implement low-cost exporting techniques will be given to each attendee.
People often ask me what I do for a living. The answer is usually not very straightforward or interesting. The questioner often starts to lose interest quite rapidly. This animation explains what I do more succinctly and in a far more interesting manner. Hhmm … maybe it’s the backing track?
Google has announced its Webmaster Academy, which I’d recommend to anyone that wants to improve the ‘Google-friendliness’ of their website(s). The Academy “provides practical and easy-to-understand lessons for beginner webmasters to help you improve your site with topics like getting your site in our index, providing search engines with helpful information about your video and image […]
2 continents, 9 countries, 20 cities, a good number of rivers and unfortunately 9 currencies! Avid readers of this blog (surely there are some? Mother?) may have noticed many of my recent posts were about events I’m attending, presenting, moderating, facilitating or other business-like jargon verbs and noun-verbs. This entry combines (and links to) all […]
I’m taking part in this free of charge seminar in Coventry, UK, which is being ran by the UK Trade & Investment International Trade Team of Coventry & Warwickshire Chamber of Commerce. I’ll speaking about, and facilitating some activities around export communications and highlighting the benefits of the UKTI Export Communication Review for which I am an accredited […]
Look I know it’s old now, but the Rent a German website is still funny, quirky, and enjoyable. I really like Germans, and of course I’d rent a German, but I’m still holding out for the Claudia Schiffer or Heidi Klum package – or failing that the Jost Zetzsche weekend deal!
