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International Trade

You are here: Home / Archives for International Trade

Wisconsin Lecture Tour October 2017

October 4, 2017 By Doug Lawrence

Wisconsin Lecture Tour October 2017

Wisconsin Lecture Tour October 2017:

October 1o Fluno Center Madison
Madison International Trade Association
“The Five Steps to International Sales Success” seminar and hands-on workshop.

October 11 Sheraton Madison
The Geo Global Communications Conference 2017
“How to Work with International Clients” and “Improving Your Global Online Presence”

October 12 University Club of Milwaukee
Business Marketing Association Milwaukee Oct 17 Keynote Dinner
“Creating a Multilingual Online Presence”

Filed Under: Events, International Trade Tagged With: BMA, BMA Milwaukee Dinner Oct 2017, Doug Lawrence, Geo Group, in wisconsin, International selling, Lecture tour, Marketing Tips, Milwaukee, MITA, Wisconsin

BMA Milwaukee Dinner October 2017

October 4, 2017 By Evy Oblomova

BMA Milwaukee Dinner Oct 2017

In this BMA Milwaukee Dinner Oct 2017 keynote program, I will explain how you can:

1) Create a world-class international online presence
2) Use the “Decide | Describe | Deliver” methodology to create a compelling message for new international customers
3) Deliver key messages across languages to grow sales
4) Generate more leads with international Search Engine Optimization and Social Media

Filed Under: Events, International Trade Tagged With: BMA, BMA Milwaukee Dinner Oct 2017, Geo Group, International selling, Marketing Tips, Milwaukee, Wisconsin

The Geo Global Communications Conference 2017

October 4, 2017 By Evy Oblomova

The Geo Global Communications Conference 2017 Sheraton Madison

I am delighted to be speaking about two key elements of international sales success at the Geo Global Communications Conference 2017 in Madison on Wednesday October 11 2017. I will give 2 presentations:

How to work with International Clients
Improving Your International Online Presence

Filed Under: Events, International Trade Tagged With: Geo Group, International selling, Marketing Tips

MITA Hands-on workshop: Five Steps to International Sales Success

October 4, 2017 By Evy Oblomova

MITA hands-on workshop fluno center lecture hall

This MITA workshop includes workbooks, exercises and tools to develop and implement your international sales strategy.
You will learn how to:

• Apply the “Decide | Describe | Deliver” methodology to your international messaging
• Plan and prioritize your international search engine optimization implementation
• Win new business internationally
• Use international account management techniques to maximize revenues from existing clients
• Give your international social media profile more impact
• Avoid the most common mistakes made on US exporters’ websites
• Take low-investment actions to generate international sales wins

Filed Under: Events, International Trade Tagged With: International selling, Madison, Madison International Trade Association, Marketing Tips, MITA, Wisconsin

MITA Seminar: Five Steps to International Sales Success

October 3, 2017 By Doug Lawrence

fluno center

In this seminar you’ll learn how to:
1. Take your exporting to the next level, whether you are new to exporting, or want to improve face-to-face international selling
2. Use messaging to differentiate your company and its offerings on the global marketplace
3. Apply international search engine optimization techniques including keywords, snippet management, geo-targeting, domain strategies, competitor research and translation
4. use low-investment actions to generate international sales wins.

A one page take-away explaining the top 10 easy to implement low-cost exporting techniques will be given to each attendee.

Filed Under: Events, International Trade Tagged With: International selling, Marketing Tips

What I do

August 28, 2013 By Doug Lawrence Leave a Comment

People often ask me what I do for a living. The answer is usually not very straightforward or interesting. The questioner often starts to lose interest quite rapidly. This animation explains what I do more succinctly and in a far more interesting manner. Hhmm … maybe it’s the backing track?  

Filed Under: International Trade, Language, Sales Techniques, Translation Technology Tagged With: Doug Lawrence What I do

Official Google Webmaster Academy Announced

May 24, 2012 By Doug Lawrence Leave a Comment

Google has announced its Webmaster Academy, which I’d recommend to anyone that wants to improve the ‘Google-friendliness’ of their website(s). The Academy “provides practical and easy-to-understand lessons for beginner webmasters to help you improve your site with topics like getting your site in our index, providing search engines with helpful information about your video and image […]

Filed Under: Export Communications Review, International Trade Tagged With: Bing Webmaster tools, Google Webmaster Tools, international websites, meta tags, snippets, Yandex, Yandex Webmaster tools

Autumn Tour: No sleep till Kalafat!

September 14, 2011 By Doug Lawrence Leave a Comment

2 continents, 9 countries, 20 cities, a good number of rivers and unfortunately 9 currencies! Avid readers of this blog (surely there are some? Mother?) may have noticed many of my recent posts were about events I’m attending, presenting, moderating, facilitating or other business-like jargon verbs and noun-verbs. This entry combines (and links to) all […]

Filed Under: International Trade, Sales Techniques, Selling Translations Events, Selling Translations®, Translation Forum Russia, Translation Industry, Translation Industry Conferences and Events, Translation Technology Tagged With: Bohemia, British Embassy, České Budějovice, Český Krumlov, Chiang Mai, CSA, Czech Republic, Germany, Kalafat, Karlštejn, Kočani, Malmö, Manchester, Moscow, Novgorod, Prague, Proverbum, ProZ.com, Skopje, Sofia, St Petersburg, Super Charge Your Sales Strategy!, Tabor, The Cloud, The Polish Association of Translation Companies (PSBT), TM-Europe 2011, Tver, Warsaw, Wiesbaden

Coventry & Warwickshire International Communications Seminar

September 12, 2011 By Doug Lawrence 1 Comment

I’m taking part in this free of charge seminar in Coventry, UK, which is being ran by the UK Trade & Investment International Trade Team of Coventry & Warwickshire Chamber of Commerce. I’ll speaking about, and facilitating some activities around export communications and highlighting the benefits of the UKTI Export Communication Review for which I am an accredited […]

Filed Under: Export Communications Review, International Trade, West Midlands International Trade Tagged With: Coventry & Warwickshire Chamber of Commerce, Regional Language Network West Midlands, UK Trade Investment, UKTI, West Midlands Regional Languages Network

Rent a German

August 4, 2011 By Doug Lawrence Leave a Comment

Look I know it’s old now, but the Rent a German website is still funny, quirky, and enjoyable. I really like Germans, and of course I’d rent a German, but I’m still holding out for the Claudia Schiffer or Heidi Klum package – or failing that the Jost Zetzsche weekend deal!

Filed Under: International Trade Tagged With: Jost Zetzsche, Rent a German

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