The Five Steps to International Sales Success

Overview

The Five Steps to International Sales Success is the cornerstone of all our training, consulting, and speaking services. This programme and its modules can be delivered as in-house training or open workshops. As individual ‘steps’ or as the complete 5 steps.

This workshop enables you to master the 5 critical steps to achieve international sales success. You will learn how to:

Define your international sales strategy
Refine your international message
Maximize existing global accounts
Create an effective global on-line presence
Break into new multinational clients

We’ve helped thousands of companies large and small implement the 5 steps with:

Sales strategy consulting
Sales training for international markets
Language and culture consulting
International web presence and SEO training and consulting

Contact me for more information and to discuss how my service can help succeed internationally.

After this course you will be able to

Define an international sales strategy to drive your export sales revenues, including your:
- Market selection process
- Vertical industry targeting
- Route to market
- Action plan
Create a compelling international marketing message, using our ‘Decide | Describe | Deliver’ methodology
Optimize your international on-line presence by:
- Improving the global effectiveness of your website
- Implementing effective international Search Engine Optimization strategy and tactics
- Creating effective and compelling profiles on social media such as LinkedIn
Break into new international accounts (direct or with sales partners)
Effectively manage your global accounts by:
- Developing an account management strategy
- Maximizing the value of international accounts
- Implementing practical sales techniques to up-sell and cross-sell

Throughout the 2 days you will develop your own ‘International Sales and Marketing Action Plan’ based on instructor led tuition, individual and group exercises, all using real world international business examples and scenarios.

Course content

Delivery is a mixture of PowerPoint slides, printed workbook, templates (eg the Communications Action Plan), and individual exercises.

Who is this course for?

This course is designed for businesses or freelancers who want to sell more internationally. Examples and case studies will be used from a wide range of industries including engineering, translation, and software development.

What previous participants have said about this course

Read Anna Sichko’s report in the UK ITI bulletin about attending the 2 day workshop held in St Petersburg Russia.

About the trainer

The trainer Doug Lawrence has helped organisations grow internationally by a success grounded in over 2 decades of direct international selling experience of language services and related technologies, and his interest in languages, cultures, and travel. His background includes international selling and management, training, consulting, speaking globally, and post-graduate lecturing. For more information please see About Me.

When and where

This course is usually delivered over 2 days.

Event organizers

If you are organizing an event this course can be ran as an open workshop in conjunction with your event. We can also help with:

promotion of the workshop (and your event)
participant registration
administration / payment collection

Please contact us for more details.

Languages this course can be delivered in

This course is delivered in English, but a glossary of terms can be made available in advance. Course materials are also available in Russian.