I enable global growth
Our events help businesses grow their international sales by retaining clients, winning new business, and improving their online presence.
Please find below a list of events, if you would like to run an event, please contact us.
Wisconsin Lecture Tour October 2017:
October 1o Fluno Center Madison
Madison International Trade Association
“The Five Steps to International Sales Success” seminar and hands-on workshop.
October 11 Sheraton Madison
The Geo Global Communications Conference 2017
“How to Work with International Clients” and “Improving Your Global Online Presence”
October 12 University Club of Milwaukee
Business Marketing Association Milwaukee Oct 17 Keynote Dinner
“Creating a Multilingual Online Presence”
In this BMA Milwaukee Dinner Oct 2017 keynote program, I will explain how you can:
1) Create a world-class international online presence
2) Use the “Decide | Describe | Deliver” methodology to create a compelling message for new international customers
3) Deliver key messages across languages to grow sales
4) Generate more leads with international Search Engine Optimization and Social Media
I am delighted to be speaking about two key elements of international sales success at the Geo Global Communications Conference 2017 in Madison on Wednesday October 11 2017. I will give 2 presentations:
How to work with International Clients
Improving Your International Online Presence
This MITA workshop includes workbooks, exercises and tools to develop and implement your international sales strategy.
You will learn how to:
• Apply the “Decide | Describe | Deliver” methodology to your international messaging
• Plan and prioritize your international search engine optimization implementation
• Win new business internationally
• Use international account management techniques to maximize revenues from existing clients
• Give your international social media profile more impact
• Avoid the most common mistakes made on US exporters’ websites
• Take low-investment actions to generate international sales wins
In this seminar you’ll learn how to:
1. Take your exporting to the next level, whether you are new to exporting, or want to improve face-to-face international selling
2. Use messaging to differentiate your company and its offerings on the global marketplace
3. Apply international search engine optimization techniques including keywords, snippet management, geo-targeting, domain strategies, competitor research and translation
4. use low-investment actions to generate international sales wins.
A one page take-away explaining the top 10 easy to implement low-cost exporting techniques will be given to each attendee.
Selling Translations® TTT Pre-Conference Workshop: The 4 Steps to International Sales Success for LSPs! We are pleased to announce that registration for the Selling Translations® TTT pre-conference workshop: ‘The 4 Steps to International Sales Success’ for LSPs is now open! This workshop takes place on Wednesday the 19th of October the day before the 4th International TTT Conference […]
60 tips in 60 minutes! 60 ways to promote your freelance translation business – to win and keep the clients you want with work you enjoy In conjunction with the NGTV Doug Lawrence, a 20 year veteran of the translation industry and creator of the Selling Translations® sales training programme, will provide 60 marketing tips in 60 […]
I’m excited to announce that I will be running another Selling Translations® workshop with Common Sense Advisory. ‘Fuel Growth with Existing Accounts’ will be held in Paris, France on October 6-7, 2016. This workshop is focused on account management. CSA Research has found that language service providers do not achieve sustained growth unless they nurture and grow their existing client base. This workshop […]
Selling Translations® «За пределами Рунета» Продвижение ваших переводческих услуг онлайн на мировых рынках Рад сообщить, что в июне я буду проводить тренинг “За пределами Рунета” в рамках переводческой конференции TFR, которая пройдет в этом году в Астрахани. На этом тренинге вы научитесь: • Формировать маркетинговое обращение для вашего веб-сайта и онлайн-профилей; • Создавать привлекательные профили […]
I’m delighted to announce that I will running another Selling Translations workshop with Common Sense Advisory in Atlanta, GA, USA May 7-8 2015. The course, exercises and reference materials were developed from the ground up exclusively for the language services industry. Our sales training is based on Common Sense Advisory industry research and delivered by […]
