“Innovation, Competition, and Perception” will explain how you can use innovation to differentiate, protect, and grow your business whilst delivering more value to your clients. Practical tips will be given within a realistic strategy enabling you to make affordable investments in innovation and position you as a partner that can help your clients now and in the future. And because innovation is not just limited to the technologies we use to help our clients, we will also discuss how to use innovation in services, marketing, and communication. We will also look at soft skills such as developing an innovation culture and managing your clients’ perception of your organisation.