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You are here: Home / Selling Internationally / 2017 St Petes Let’s Go!

2017 St Petes Let’s Go!

November 17, 2016 By Doug Lawrence

 Join us in St Petersburg and learn the 5 steps to international sales success!

2017 Let’s Go!

Start 2017 and make it a great year!

We are pleased to announce that registration for the ‘The 5 Steps to International Sales Success‘ is now open!

This workshop takes place on the 14-15th of January 2017 (Saturday and Sunday).

This workshop enables you to master the 5 critical steps to achieve international sales success. You will learn how to:

  1. Define your international sales strategy
  2. Refine your international message
  3. Maximize existing global accounts
  4. Create an effective global on-line presence
  5. Break into new multinational clients

After attending this workshop you will be able to:

  • Define an international sales strategy to drive your export sales revenues, including your:
    • Market selection process
    • Vertical industry targeting
    • Route to market
    • Action plan
  • Create a compelling international marketing message, using our ‘Decide | Describe | Deliver’ methodology
  • Optimize your international on-line presence by:
    • Improving the global effectiveness of your website
    • Implementing effective international Search Engine Optimization strategy and tactics
    • Creating effective and compelling profiles on social media such as LinkedIn
  • Break into new international accounts (direct or with sales partners)
  • Effectively manage your global accounts by:
    • Developing an account management strategy
    • Maximizing the value of international accounts
    • Implementing practical sales techniques to up-sell and cross-sell

Throughout the 2 days you will develop your own ‘International Sales and Marketing Action Plan’ based on instructor led tuition, individual and group exercises, all using real world international business examples and scenarios.

What is the cost per participant?

Early Bird registration of RUB 9 000 per person is available until the Wednesday 28th December 2016.

Normal registration after December 28th 2016 is RUB 12 000 per person.

Registration closes on the Monday 9th of January 2017.

The cost of this two (2) day workshop includes course materials, exercises, lunch, and refreshments/ coffee breaks.

Who is this course for?

This course is designed for businesses or freelancers who want to sell more internationally. Examples and case studies will be used from a wide range of industries including engineering, translation, and software development.

About the speaker

This workshop will be led by Doug Lawrence who has over 20 years’ experience in international sales. 

When and where

The workshop will be held on Saturday and Sunday 14th-15th of January in the Conference Room of the Business Center Aliance, ul. Fuchika 4, lit. K, St Petersburg, Russia.

The workshop will start at 10 am and finish at 4 pm on both days.

 

Workshop language

This course and international marketing examples will be delivered in English.

The course materials will be in Russian.

Register for The 5 steps to international sales success

Please complete the form at http://tiny.cc/Reg-2017StPetesLetsGo to register, after which you will receive an acknowledgement and an invoice. Your booking confirmation will be emailed following receipt of your payment. Please note early bird pricing ends on Wednesday 28th December 2016. Our standard cancellation policies, and Terms & Conditions apply.

 

Let’s keep in touch…

To learn about this and future events please visit the events page on website and subscribe to our newsletter.

Filed Under: Selling Internationally, Selling Internationally Courses, Selling Translations Events, Selling Translations® Tagged With: International selling, Marketing Tips, Sales Training, St Petersburg

Testimonials

Client testimonials are important to me. I’m very grateful for clients choosing my services and their feedback which helps me and my team to continually develop our offerings. Courses and workshops run across the globe as in-company, conference workshops, or on-line events. Call us on US: +1 (347) 901-4949 / UK: +44 (0) 20 3287 7001 or email mail[@]douglawrence.com to discuss how our courses and workshops can help your organisation.

Sales Training for Translation Providers

Selling Translations® is the World’s leading professional Translation Industry Sales Training. Over 6,000 translation industry professionals from more than 120 countries have completed our courses either in-person or on-line. Topics include sales strategy, the translation industry, basic and advanced selling techniques, and account management.

Advancing your Freelance Translation Career is aimed at translators who have been freelancing for some time and want to focus on finding premium work with high-quality agencies and direct clients.

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